Transforming Ally Charlotte Center
In the heart of Charlotte, North Carolina, the Ally Charlotte Center, a 26-story office tower, sought a significant rebranding and a renewed focus on creating an exceptional brand experience for clients, occupants, and visitors. This case study delves into our collaborative effort to redefine the building's identity through thematic environmental graphics, a thoughtful homage to the local area, an efficient wayfinding system, and ADA-compliant signage.
Revitalizing Ally Charlotte Center: Redefining Brand Experience in the Heart of Charlotte
Challenges
Enriching the building with thematic environmental graphics.
Honoring the local heritage.
Designing an efficient wayfinding system.
Ensuring ADA signage for universal accessibility.
Incorporating tangible interactive moments.
Thematic Environmental Graphics
Our team envisioned and developed thematic environmental graphics that not only adorned the building but also allowed occupants and visitors to interact with local heritage. These graphics became more than visuals; they became immersive experiences.
Celebrating Regional Roots
We passionately embraced local heritage and culture in our designs. Together, we infused the building with elements that paid homage to the Charlotte region's rich history. Users could now engage with the story of the area as they navigated the building.
Interactive Graphics
Our collaboration took an exciting turn as we introduced interactive graphics throughout the floors. These graphics provided tangible moments for users to experience the spirit of Charlotte, further strengthening their connection with the space.
Efficient Wayfinding
As a team, we ensured efficient wayfinding by designing a system that included destination IDs, floor maps, and directories. The combined effort was vital to create a user-friendly and cohesive navigation experience.
Unified Vendor Coordination
Collaboratively, we initiated a comprehensive vendor bidding process spanning the United States, harmonizing pricing, and in close partnership with the client, designated the most suitable fabricator. Additionally, we employed CAD tools to meticulously produce to-scale digital renderings of interactive graphics and the wayfinding system, ensuring their seamless integration.
Achievements and Takeaways
The collaborative effort from our design team resulted in a complete transformation of Ally Charlotte Center's brand experience. Thematic environmental graphics and interactive moments turned the building into a dynamic canvas of local heritage and culture. The efficient wayfinding system improved navigation for all users, while ADA-compliant signage made the space accessible to everyone. The coordinated vendor selection process ensured that our vision was expertly executed.
The interactive moments scattered throughout the floors have elevated user engagement, creating a unique and memorable experience for all who visit Ally Charlotte Center.
Studio
GHD Partners
Year
2019-2021
all photos courtesy of GHD Partners