Celebrating Panama's World Cup Achievement at Bancolombia
In 2018, Panama achieved a historic milestone by qualifying for the FIFA World Cup. As part of the celebration, Bancolombia, one of Panama's prominent banking institutions, sought to commemorate this achievement through a creative and impactful campaign. The goal was to design and produce over two hundred thousand World Cup scorecards that would not only provide valuable information but also serve as a symbol of national pride.
Designing Pride: Panama's World Cup Journey through Bancolombia's Scorecards
Process
We employed vector illustrations to encapsulate Panama's national pride, featuring characters proudly displaying the national team jersey, flag, and the passion for football.
Outcome
The World Cup scorecards became a symbol of pride and jubilation for the people of Panama. They provided essential match information while evoking the spirit of celebration associated with the World Cup qualification. Bancolombia's customers and staff alike embraced the scorecards as more than just informative tools—they became tokens of a significant national achievement.
Studio
Post Office (Brandon Cannon & Aileen Stanziola)
Year
2016-2018